mehr als 35 Jahre Auslandserfahrung - 55 Länder - 25 Sprachen

Market and opinion research X

Market research techniques

Market research techniques can be grouped into: Quantitative and Qualitative types of research.

Quantitative approach (e.g. in a form of online questionnaires) will be applied when you need to cover a big sample of population and get a quick result. We will conduct your research from the collecting of information until the evaluation of results and reccommendation providing. Qualitative approach includes focus groups, in-depth and expert interviews, mystery shopping, etc.